About Citation Research

A lab that also does client work.

We study how answer engines choose the pages they cite, publish what we find, and use it to earn citations for the companies we work with.

01 Who we are

Research first.

When buyers ask ChatGPT, Perplexity or Google which product to choose, the answer is assembled from a handful of sources. Which sources, and why, decides which brands are named. Very little of the advice on the subject states a sample size. We set up Citation Research to measure it properly and to publish the results with the method attached.

The same measurements run our client work. A study tells us which kinds of pages engines trust; an audit tells us which pages, for one company’s questions; outreach puts that company on them.

02 Independence

How we keep the research honest.

  • Our studies are not for sale. Clients can commission research about their own category, published under their name or ours, but they do not choose the findings.
  • Methods are published. Every study links to the protocol it followed, and its data is released or available on request.
  • Conflicts are disclosed. When a client of ours appears in a study, the study says so.

03 Outreach

One named address.

All outreach for clients is sent by a person on our team from . If you received a message from us and want to know who it was for, write to us and we will tell you. Read the outreach policy.

04 Contact

Write to a researcher.

Research and client work
Outreach questions

Want to know where AI cites your category?

We will run 50 of your buyers’ questions across four engines and show you who gets cited.

Talk to a researcher →
Research
research@citationresearch.com
Outreach
outreach@citationresearch.com