Industries / US Real Estate / Copilot
Microsoft
Copilot
July 2026 · 5 runs × 612 prompts
Copilot is the most mainstream of the five — personal-finance publishers like Bankrate over-index, reflecting both its Bing heritage and its productivity-suite audience asking rate questions at work.
01
The Copilot ranking
Citation share, top 15
Zillowzillow.com14.9%
Realtor.comrealtor.com10.8%
Redfinredfin.com9.2%
Investopediainvestopedia.com7.2%
Bankratebankrate.com6.8%
Redditreddit.com5.4%
NerdWalletnerdwallet.com4.9%
NARnar.realtor4.4%
Homes.comhomes.com3.9%
Rocket Mortgagerocketmortgage.com3.4%
HUDhud.gov3.1%
Truliatrulia.com2.5%
Wikipediawikipedia.org2.2%
HousingWirehousingwire.com1.7%
Inmaninman.com1.4%
02
Who over- and under-indexes here
vs blended baseline
Over-indexed on Copilot
- Bankrate+0.9 pp
- NerdWallet+0.8 pp
- Rocket Mortgage+0.5 pp
Under-indexed on Copilot
- Reddit-1.2 pp
- YouTube-1.1 pp
- Realtor.com-0.6 pp
Difference between Copilot citation share and blended share, in percentage points. Only gaps larger than ±0.4 pp shown.
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