Industries / US Real Estate / Perplexity
Perplexity AI
Perplexity
July 2026 · 5 runs × 612 prompts
Perplexity is the news hawk. Trade media and community threads out-cite the blended baseline here, and its answers lean on fresher, more recently published pages than any other engine we track.
01
The Perplexity ranking
Citation share, top 15
Zillowzillow.com13.8%
Realtor.comrealtor.com10.2%
Redfinredfin.com9.8%
Redditreddit.com9.6%
Investopediainvestopedia.com6.8%
Bankratebankrate.com5.2%
NerdWalletnerdwallet.com4.1%
NARnar.realtor3.9%
Homes.comhomes.com3.6%
YouTubeyoutube.com3.4%
HUDhud.gov2.9%
Rocket Mortgagerocketmortgage.com2.4%
HousingWirehousingwire.com2.4%
Truliatrulia.com2.3%
Wikipediawikipedia.org1.9%
02
Who over- and under-indexes here
vs blended baseline
Over-indexed on Perplexity
- Reddit+3.0 pp
- YouTube+1.1 pp
- HousingWire+0.6 pp
Under-indexed on Perplexity
- Realtor.com-1.2 pp
- Investopedia-0.9 pp
- Zillow-0.9 pp
Difference between Perplexity citation share and blended share, in percentage points. Only gaps larger than ±0.4 pp shown.
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